I have some general idea of how their algorithms work, or at least what they do. Google, Meta, Twitter, and the like are pretty much watching over my shoulder all the time. My “location services” – there’s a nice euphemism for the surveillance state – tell them where I am at all times. When I scroll down a page or click on a link, the big brothers know about it and are keeping a list of what I see and don’t see, what I like and don’t like. Based on that profile of places I go and things I see, they feed me memes and links and stories they’re sure I’ll like, whether I like it or not.
It’s a small price to pay for being able to access the answer to any trivia question in a matter of seconds.
Because of what their algorithms have collected, I see many ads for churches (note to that church in Arizona: you’re wasting your advertising money trying to get a guy in Indiana to show up at your church on Sunday morning). I also see links to quizzes about old cars – yes I am a sucker and I keep taking the quizzes even though the Great Cars of the 50s quiz shows photos of a 1962 Chevy Impala and a 1967 Dodge Coronet. Continue reading