Two roads diverged in a yellow wood,
And sorry I could not travel both
And be one traveler, long I stood
And looked down one as far as I could
To where it bent in the undergrowth;

…I shall be telling this with a sigh
Somewhere ages and ages hence:
Two roads diverged in a wood, and I—
I took the one less traveled by,
And that has made all the difference.

– Robert Frost, The Road Not Taken

I’ve been thinking about the road less traveled by. In popular culture it is identified with our excessive and often destructive expressive individualism. But I get ahead of myself.

For over a year now, Becky and I have traveled a 40-mile trip to worship with the people of Ossian First Presbyterian Church where I am serving as the moderator of the session and most-of-the-time preacher. It has been a joy. On Sunday mornings and on those occasional trips to session and other committee meetings, we almost always take the road less traveled by. Continue reading →

Yes, I am late to the Bud Light controversy.  In fact, I am so late that the party is almost over.  So, no culture war thoughts from me.  But just a recap.  Back in March, Anheuser-Busch, the brewer of Bud Light beer used a transgender social media influencer in an effort to sell more beer to people who follow social media influencers (okay, one culture war comment: the presence of “social influencers” of any sort – people who make fortunes from nothing more than posting selfies and Tik-Tock videos – are a sure sign of our complete lack of seriousness as a culture). The attempt to use the social influencer did not help them sell more beer, however. In fact, sales are down 20% since the attempt.

Enough said.

Culture wars aside, the Bud Light fiasco is becoming textbook material for would-be marketers.  Along with the Ford Edsel of two generations ago (or the Pontiac Aztek of one generation ago), the Bud Light affair is a potent illustration of what not to do.

It was the Edsel-like outcome of the beer campaign the Chief Marketing Officer of Bud’s parent company wanted to talk about earlier this week. Continue reading →

A couple of weeks ago, the New York Times ran an opinion column under the headline “Please Don’t Call My Job a Calling.”  The immediate context of the piece is the current screen writers guild strike and the statement by a Warner Brothers executive suggesting that those who write scripts for movies and Netflix series and jokes for late-night comics will come back to work soon enough because, after all, they love their jobs.

Forget loving what you do, says the columnist. “The rhetoric that a job is a passion or a ‘labor of love’ obfuscates the reality that a job is an economic contract.”  Later in his rant he mentions those who name teaching, nursing, or being a librarian a “calling” as a way of justifying paying such professionals low wages.

The writer is correct when he points out that loving your job or the joy of helping others doesn’t pay the bills.  Paul tells Timothy that the worker deserves his wage (1 Timothy 5:18). Continue reading →

I have some general idea of how their algorithms work, or at least what they do.  Google, Meta, Twitter, and the like are pretty much watching over my shoulder all the time. My “location services” – there’s a nice euphemism for the surveillance state – tell them where I am at all times.  When I scroll down a page or click on a link, the big brothers know about it and are keeping a list of what I see and don’t see, what I like and don’t like.  Based on that profile of places I go and things I see, they feed me memes and links and stories they’re sure I’ll like, whether I like it or not.

It’s a small price to pay for being able to access the answer to any trivia question in a matter of seconds.

Because of what their algorithms have collected, I see many ads for churches (note to that church in Arizona: you’re wasting your advertising money trying to get a guy in Indiana to show up at your church on Sunday morning). I also see links to quizzes about old cars – yes I am a sucker and I keep taking the quizzes even though the Great Cars of the 50s quiz shows photos of a 1962 Chevy Impala and a 1967 Dodge Coronet. Continue reading →

Who can disagree with the wisdom proffered in the now ubiquitous admonition that we should always stop to smell the roses. Younger people in the midst of the busiest seasons of life are reminded to stop to smell the roses and those of us past those busy seasons are told to regret the times we passed on the opportunity to smell the roses.

Metaphorically speaking, stopping to smell the roses is one of the ways we best sabotage the tyranny of the urgent. When the to-do list insists that we do one more thing, we stop to smell the roses in defiance of the list’s despotism in our lives.

According to the grammarist.com, the phrase comes from the 1960s autobiography of pro golfer Walter Hagen who wrote, “Don’t hurry. Don’t worry. And be sure to smell the flowers along the way.”

Who can disagree with not hurrying and not worrying and being sure to smell the flowers along the way?

In a way, I do. Sometimes there are things to do that are more important than stopping to smell the roses. Continue reading →