I was excited when I came across an article on a site called PsyPost, which promises to report “the latest psychology and neuroscience discoveries.” The report was titled “People Who Pledge 10% of Their Income to Charity are More Morally Expansive and Open-Minded.” I thought I knew exactly who they were talking about. I have met many of these morally expansive people over the years. They teach Sunday school and sing in the choir, they volunteer at the food bank and tutor kids in need of some extra help. They live in the suburbs and the inner city, in Guatemala, Brazil, and Rwanda. Yes, I knew exactly who they had in mind when they wrote about “these extraordinary altruists, who often make significant personal sacrifices to help others, challenge traditional evolutionary theories of altruism, which suggest that helping behaviors are motivated by potential future benefits or kin relationships.”
But it turns out that the article was about a group of people inspired by Warren Buffet, Bill Gates, Mark Zuckerberg, and Ted Turner. Yes, those “extraordinary altruists” who give away 10%, sometimes 90%, of their fortune but still have enough left to gift themselves with a $300 million yacht for their 40th birthday. So that’s what a significant personal sacrifice looks like. Continue reading