Earlier this week I went to our local pharmacy for a tetanus vaccine booster. All went well, and I am good for another ten years. Bring on the rusty nails.
By the time I arrived home fifteen minutes later, an email from the pharmacy asking for some feedback on my experience was in my inbox. How likely am I, they wanted to know, to recommend the pharmacy to a friend or family member? Probably very unlikely. Not that there were any problems. It’s just that, first, I can’t recall a time when I have recommended a pharmacy to a friend or family member, and I can’t imagine such a time coming any time soon. Second, I don’t think my opinion matters much.
Of course, we all know the ratings game. It’s big business. Freelancers make good money writing 5-star (or 1-star!) Amazon reviews for products they’ll never use. This past week we’ve seen businesses and professional practices on the wrong side of the partisan divide inundated with negative Google ratings. Christians were called to leave their church based on whether or not the pastor gave sufficient sermon time (or too much sermon time) to the events of the week.
Everyone has an opinion, and CVS wants mine. Everyone has an opinion and thinks they need to post it, podcast it, TikTok it, scream it to passing traffic, or hit those with an opposite opinion over the head with it. Continue reading




