I didn’t ask for the Fitness App to be installed on my iPhone, but Apple put it there anyway. Not as sophisticated as when it is linked to an iWatch, it nevertheless keeps track of my movements during the day, especially when I am out on my morning run. At some point several years ago, apparently around the iOS 14 upgrade and unbeknownst to me, the app set some goals for my daily calorie burn. It seems Apple knows enough about me to think it has an idea of how active I ought to be. And then, to encourage my submission to its dictates, the app offers me awards, “digital equivalents of enamel pins or badges.” I earned a badge for meeting or exceeding my goal 365 times, but as soon as I did it upped the ante to 500 times. I’ve got a fake enamel pin for the number of times I have exceeded my goal by 200%, and another for all my perfect weeks. Apple says I ought to challenge my friends to an awards competition. Private message me and I will decline your dare.
So, an app I did not want measures me against standards I did not set. And I am checking those pins and badges all the time.
Now, this could be a rant against invasive and manipulative technology, and invasive and manipulative technology deserves all the rants we can give it. But I want to turn a different direction at this intersection. Continue reading