Easter Sunday is still a little more than three weeks away, but I’m already suffering from the Easter blues.
The church calendar requires us to go through some odd computations in order to get to the date of Easter – first Sunday after the first full moon after the vernal equinox, but remember we’re talking about the Paschal full moon and the ecclesiastical equinox which occasionally are out of sync with their astronomical counterparts. Anyway, check your calendar and it should show April 9 as Easter Sunday, 2023.
It is not the calendar calculations that have me feeling blue, however. Nor is it our secular culture’s tendency to reduce the day to a celebration of bunnies, chocolate, and daffodils. I don’t think it is the tendency for some to make Easter some sort of “we all get to start over” day, either. I think I’m feeling kind of sad about how the church, or at least some of the church, celebrates the day (or the weekend in the case of those churches running three-day Easter Eggstravaganzas). It’s as if Jesus’ resurrection isn’t quite enough.
I get lots of church-related advertisements on my social media feed. It’s not hard to figure out how the algorithms target me for the ads. My google searches and the click bait I take make me an obvious mark. I’ve got to say, though, if I were media manager at a megachurch in Phoenix, Arizona, I would wonder why I was paying to have someone in Auburn, Indiana, see my ads. Repeatedly. Continue reading