I did not know about the National Customer Rage Study, but I was not surprised to learn that we American consumers (and voters and neighbors and maybe church members) are madder than ever (here and here). We are sadly divided in so many ways.
So why the rage, and exactly what is “rage”? Why are customers so angry? It turns out that it is not so much shopping – online or in person – that makes us mad, it is trying to fix a problem when there is something wrong with what we buy. “The study found that 77% of consumers experienced a problem with a product or service in the past 12 months. This is a record high and more than double the share reported in 1976.” Part of the problem is having to navigate a labyrinth of chatbots and call centers before you can speak with a human being who 1) might know what you are talking about and 2) can do something about it. It takes a click to buy and an hour or more on hold to just begin to fix a problem.
Now, we’ve all groused about lousy customer service or muttered under our breath about long waits and inefficiencies. But the rage the Rage Study is talking about is something else. It’s the authors of the study call “uncivil behavior.” Specifically: Continue reading




