The quest to make myself happy, an impossibility, leads to a dead-end street; not a pleasant cul-de-sac. At the end of the dead-end street is death; a toxic dump.
The word meme is relatively new as words go. It was first used, invented, by evolutionary biologist Richard Dawkins in 1976 when Dawkins was still best known as an evolutionary biologist. Dawkins is now best known as one of the most rabid of the “new atheists.” As an evolutionary biologist, Dawkins wanted to describe ideas, styles and behaviors that spread through a culture by non-genetic means. He borrowed an old Greek word and made up a new word, meme, to describe the phenomenon.
More recently the word has come to be used mostly in relationship to ideas spread via social media – Facebook or You Tube posts that “go viral.” In particular, users of Facebook and other social media platforms recognize memes as those images with a message that get “liked” and “shared” thousands of times. If you don’t use social media, think of a poster or a billboard. That’s a meme. Continue reading



